What to Give

The simplest way to support WTTW and WFMT is through cash gifts. But creative gifts of assets can include stocks, bonds, and property (real estate and personal property such as artwork). These can not only provide you with charitable deductions, but often offer additional tax savings as well.

Choose the category of assets below that best fits your situation.

Photo of 10 Streets that Changed America_Geoffrey Baer (right) is driven along the National Road, “America’s Main Street”
Gifts of Cash, Checks, and Credit Cards
A gift of cash is easy to make.
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Gifts of Appreciated Securities
Smart gift planning combines charitable intent with cost-efficient planning techniques.
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Gifts of Retirement Plans
Consider retirement-plan benefits for a significant gift to WTTW and WFMT.
Photo of Alpana Singh
Gifts of Life Insurance
Life insurance may fund a gift or replace the value of a gifted asset.
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Tangible Personal Property
Tangible property contributions provide charitable deductions based on a standard of "related use."
Photo of First Look Victoria
Gifts of Real Estate
Most kinds of real estate may be donated to WTTW and WFMT.
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Closely Held Business Stock
Business owners contributing closely held stock are allowed a charitable deduction.
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